The "First 10 Days" Strategy: Why Your Home’s Launch is the Key to Top Dollar

If you’ve ever shopped for something special online, you know the feeling of seeing a "New Arrival" and wanting to see it before anyone else. Real estate is no different. In the Fraser Valley, the most motivated, tech-savvy buyers have "New Listing" alerts set up on their phones. They are waiting for your home.

Here is how we capitalize on that initial excitement to get you the best possible result.

1. The Psychology of the "New" Listing

When a home first hits the market, it has a "prestige" factor. Buyers assume it’s the best of what’s available. After 21 or 30 days, that psychology shifts, and buyers start asking, "What’s wrong with it?" By focusing all our energy on a massive Day 1 launch, we ensure we tap into that peak buyer emotion.

2. High-Impact Digital Exposure

My 10-day strategy doesn’t start on the MLS; it starts days before with "Coming Soon" teasers.

• The Modern Move: I use professional video tours and targeted social media ads to "warm up" the market. By the time the "For Sale" sign goes in the yard, we already have families in Abbotsford and Mission tagging their partners in the comments saying, "We need to see this one!"

3. Creating the "Crowd Effect"

Have you ever walked into a busy Costco and felt like you needed to grab that last item on the shelf before someone else did? That’s the "Crowd Effect." By condensing our initial showings into the first week and hosting a high-energy Open House, we show buyers that they aren't the only ones interested. This naturally encourages stronger, cleaner offers.

4. Precision Pricing from Day One

The biggest mistake a seller can make is "testing the market" with a high price. If you miss the mark in those first 10 days, you lose your best audience. I use real-time data from the Fraser Valley Real Estate Board to ensure we are positioned to attract multiple eyes immediately while still protecting your equity.

5. The Luxury Presentation Standard

Every one of my listings—regardless of the price point—receives premium photography and staging advice. Why? Because you only get one chance to make a first impression. If your home looks like a 10/10 the moment it's launched, you’ve already won half the battle.

Ready for a Successful Launch?

Selling your home is about strategy, not luck. With over 15 years of experience and 500+ homes sold, I’ve refined this 10-day process to ensure my clients feel empowered and successful.

If you’re ready to move up to that bigger backyard or a home closer to work, let’s sit down and look at how we can launch your home to the top of the market.

Modern Marketing. Genuine Connection. Results that Move You.

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